Privacy Policy
Last Updated: 2026
Fidelity Health ("we," "us," "our," or "Company") operates the fidelityhealth.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including our affiliation with Betfred betting sites.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Information: Name, email address, and contact details when you submit forms or subscribe to our newsletter
- Technical Data: IP address, browser type, operating system, and device information
- Cookies: Data stored on your device to enhance user experience (see Cookie Policy below)
- Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns
We do not knowingly collect information from individuals under 18 years of age, nor from individuals in restricted jurisdictions.
How We Use Information
We use collected information for the following purposes:
- Analytics: Understanding website traffic and user behaviour through tools such as Google Analytics
- Affiliate Tracking: Monitoring affiliate commissions and click-through rates to Betfred and partner sites
- Site Improvement: Enhancing functionality, content, and user experience
- Communication: Responding to enquiries and sending newsletter updates (with your consent)
- Compliance: Fulfilling legal obligations and preventing fraud
Cookie Policy
Our website uses cookies and similar tracking technologies to improve your experience. Cookie types include:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Tracking user behaviour and website performance
- Affiliate Cookies: Recording referrals to Betfred and partner gambling sites
- Marketing Cookies: Personalising content and measuring campaign effectiveness
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling cookies may affect site functionality. Third-party cookies are governed by the respective privacy policies of those organisations.
Third-Party Links
Our website contains links to Betfred and other affiliated gambling and betting sites. We are not responsible for the privacy practices, terms, or content of third-party websites. We strongly recommend reviewing the privacy policies of any external sites before providing personal information. Your use of third-party sites is governed by their own terms and conditions.
Your Rights
Under UK Data Protection Law (UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data held by us
- Request correction of inaccurate information
- Request erasure of your data (subject to legal obligations)
- Restrict or object to processing of your information
- Request portability of your data
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) and similar state privacy laws. To exercise your rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Typically:
- Email subscriber data is retained for the duration of your subscription
- Affiliate tracking data is retained for accounting and compliance purposes (7 years)
- Analytics data is retained for up to 26 months
- Cookies are retained as per their individual expiration dates
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a data breach, please contact us:
Email: [email protected]
We will respond to your enquiry within 30 days. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website is an affiliate of Betfred and related gambling services. We encourage responsible gambling. If you experience gambling-related difficulties, please seek support from GambleAware or BeGambleAware.